Cut and Color Club

August 2019 San Diego, CA

@cutandcolorclub on Instragram

Non Toxic Haircare, Raising Your Prices, Living With Chronic Illness

Who Dis?

I’d love to know:

  • who you are
  • where your from
  • where you work
  • your specialty
  • why you made the time to come to the meet up

A discussion

  • Why do you do what you love?
  • What is success to you?
  • What are your goals?

Strugglin’

What’s your biggest obstacle, fear, or struggle in this industry?

Why Non Toxic?

What would make you switch đź’Ż?

HAIRSTORY

What if we could learn to love what we’ve been taught to hate?

What HAIRSTORY is about

Beauty companies ask us to focus on what goes wrong rather than right, adding fuel to our self-loathing. What if we could learn to love what we’ve been taught to hate?

Hairstory products help liberate us from negative norms that limit the expression of innate beauty.

Insert Hairstory graphics

Key Ingredients

Aloe leaf juice – Cleansing the scalp, reduces dry scalp flaking, and restores suppleness.

Jojoba – loosens sebum build up, breaks down product build up, moisturizes, softens, and brings out natural color and brilliance.

Evening primrose oil – removes soil and build up, nourishes dry hair.

Sunflower oil - cleansing agent full of fatty acids, high levels of vit E removes build up and soil from the hair.

HAIRSTORY Communnity

  • No regional distributors;
  • no bulk sales to salon owners;
  • no big-box retailers or goliath e-tailers.

Rewards hairdressing professionals for referring other professionals to sell products. This is a breakthrough that could change an entire industry.

CULT+KING

A bitchin’ sustainable company with a mission

cultandking.com

CULT+KING

Community

Is about a new movement of positive, disruptive change.

CULT+KING

All of our decisions are based around three things

  • defending the planet
  • supporting independent salons and barbershops
  • making people look rad without poisoning them in the process

It’s time to revolt against subservient style and environmentally and physiologically damaging cosmetic chemicals.

Those of us who spend every day up to our elbows in it should know. It’s time to fight back. It’s time for a revolt in hair care. It’s time for CULT+KING.

CULT + KING

Purest essential oils. Ethically-harvested natural botanicals. Chock full of organic ingredients. More concentrated formulas because water is not used as a cheap filler, like so many other products do. pH balanced for skin and hair. All vegan.

Stop putting poison on your skin and hair.

All CULT+KING products are formaldehyde-free. Paraben-free. Petroleum-free. Gluten-free. Propylene glycol-free. Synthetic fragrance-free. Phythalate-free. TEA-, DEA and MEA-free. Mineral oil-free. Synthetic dye-free. Coal tar-free. Synthetic detergent-free. Animal testing-free. Green washing-free. The cleanest products on the market. The less chemicals you put in and on your body, the better for you.

Packaging sustainable, eco friendly, & refillable

We need to abandon “throw away” culture, and we need to do it now. Our beautiful oceans are being ruined. Our landfills are overflowing.

We make our packaging beautiful in the hopes that you will reuse and repurpose every piece when it’s empty. It’s also recyclable if you choose to discard it.

Our glass, aluminum, bamboo and wood packaging is made to last a lifetime.

Buy a beautiful bottle or jar of CULT+KING, and when it’s empty, fill it up again using a minimally packaged refill. That’s been the plan from Day One. The reason our packaging is so beautiful is so you will want to refill it endlessly. It’s cost effective for you, and planet-effective for everyone.

Small business supporters

We love small, local, independent businesses. We want to see them grow and prosper. And in case you haven’t noticed, they are fighting for their lives against the few retail giants and beauty conglomerates that control more and more of consumer spending every day. That’s one reason you won’t find CULT+KING’s amazing formulations for sale anywhere else. When awarding wholesale accounts, we favor businesses with 20 locations or less. The training and mentorship that small salons and barbershops offer their staff is what drives the industry to excellence, and we want to foster and encourage excellence and independence in all things.

We also don’t limit CULT+KING wholesale accounts to the “coolest of the cool, cutting edge” businesses, whatever that means. Sometimes everyone’s so busy being cool that they don’t have time to care about toxins, throwaway culture, plastic proliferation or small business success. We love to hear from like-minded, awakening or just plain curious businesses who are interested in what we are doing and can help us spread the word far and wide. Everyone’s cells are created equal and they all deserve CULT+KING.

Low Toxic Color Alternatives

O&M

OWAY

Original & Mineral COR

  • AMMONIA FREE
  • PPD FREE
  • RESORCINOL FREE

Clean color, eliminating harsh unnecessary chemicals and replacing them with safer alternatives.

Watch Out!

Ammonia – Replaced with MEA- alkalizing agent that mimics the same reaction as ammonia, all the while having no smell, irritation, or cuticle damage.

Watch Out!

Resorcinol – Toxic to wildlife & the human immune system, endocrine disruptor.

Depending on the shade its replaced with

  • 2-Methylresorcinol or
  • 4-Chlororesorcinol

These are kinder to the environment with less potential to sensitize.

Watch Out!

PPD (paraphenylenediamine) – Known to cause dermatitis, reddening and swelling of the scalp & face, replaced with low levels of PTDS (p-toluenediamine sulfate), which enables 50% of PPD allergic stylists to now use color.

Why O&M is the best line i’ve ever used

MBT- Molecular Blend Technology, prelinking base and reflect color pigments in the lab, taking into consideration the specific molecular weight of each pigment.

Why?

Unlinked pigments can cause scalp irritation. Linking process guarantees that all pigments are fully developed and oxidized during the color process.

Opening and depositing all at once. Results in maximum grey coverage.

Desert Harvest - the hero complex

  • Harvested and extracted sustainably
  • Fruits & seeds
  • Hydrates, soothes and conditions dry, itchy scalps
  • Protects, nourishes and conditions all hair types throughout the color process
  • Noticeably shinier hair
  • Rich in antioxidants and phytosterols to protect against environmental aggressors

Original Activators

  • Signature blend of certified organic macadamia oil & coconut oil.
  • Coconut oil penetrates the hair more deeply and effectively than most natural oils.

Benefits

  • Enhanced vibrancy and color longevity.
  • Promotes hair growth, calms frizzy, poofy, and unruly hair.
  • Deep hydration, conditioning and detangling.
  • Reduces oxidative stress on scalp.

Raising Prices

(But like actually doubling them & how to do it)

Price Psychology & Discounting

Questions

  • What are your fears with raising your prices?
  • How often do you raise your prices?
  • What has worked for you when you raised them last?
  • What is a fair wage for a stylist?
  • Salon scenerios: what if my salons owners are charging low prices and I want to increase my own?

What’s a hair cut worth to you?

  • What is the most expensive personal accessory or clothing item you have bought for yourself?
  • Why were you OK with paying that price?
  • Did people compliment on it and did you remark on why your chose it?
  • Can/does everyone have the means to buy it? Does that stop you?

Rewarding loyal clients & being transparent

  • Price locking clients for that have showed you loyalty in for 3 months.
  • Be open, I’ve been going about this the wrong way and the industry needs to change.
  • Benefits of sending email, your prices change right away, allowing for new clients to pay new price, old clients see your new prices and see the discount they are getting and they feel good about it.
  • Attract old clients to book in before the 3 month period ends.
  • Any client loss will be replaced with higher paying clients and you will end up getting paid more and work less.

Living with chronic illness

Sometimes I wake up and can take on the world, other days I wake up and want to die.

Self Talk

Don’t feel guilty for being sick. You’re body is telling you before you even knew it that you need to take care of yourself.

Find clients that care about you!

If a client makes you feel bad for your illness, they are not the right fit for you at this time.

You can’t be 100% everyday in this world

It is OK to admit that it is a bad day, one minute at a time.

Flexible Scheduling

Schedule in a “sick day” and turn it into self care.

Disconnect without regrets

  • The internet will be there when you get back.
  • Set time limits
  • Create disconnecting rituals